National Friendly – Breakfast Copy

The following was commissioned by RedtagDM for a relaunch of the National Friendly website (as of posting it is not live).


Want to have a productive day? Eat breakfast

Breakfast being the most important meal of the day is a matter of fact. This idea has stuck with 51% of UK adults acknowledging its importance. Yet, a YouGov survey reveals that 41% of UK consumers do not see the importance of having a filling, healthy meal, as it could make us late for work or school. The early morning rush is just too much for many of us and we end up sacrificing the benefits a good breakfast

  1. It lowers the risk of Coronary Heart Disease (CHD)
    Over a 16 year survey, the American Heart Foundation discover that those who ate breakfast decreased their chances of being diagnosed with a CHD, compared to those who skipped a nutritious, vitamin-filled meal in the morning.
  2. It Gets You Going
    That groggy feeling you feel in the morning is natural as your body has gone around 12 hours without food, and your morning coffee only pauses the crankiness. However, with its arsenal of vitamins and fibre, breakfast gives you the energy to survive till you’re able to refuel at lunch. Drink some juice or eat an apple and you can reach your vitamin C quota in one meal.
  3. It Helps to Lower Cholesterol
    Many studies have shown that by eating the right breakfast, you lower your risk of cholesterol. Skipping breakfast leads to your insulin levels dropping. Insulin is a protein in your body that breaks down glucose. If the glucose is allowed to remain in your body, it becomes fat and fat clogs your arteries, giving you a problem as your cholesterol levels will rise. So, it makes sense to keep your cholesterol low and eat your breakfast.
  4. It Promotes Weight Loss
    Losing weight is hard and if you skip breakfast it can be even harder. Not starting the day with a nutritious meal can lead to piling on even more unwanted pounds as you scramble to snack on anything you can find. Eating breakfast lowers this risk as it leaves you nourished and satisfied until lunchtime.
  5. Stimulates your mind
    Breakfast releases glucose, an important carbohydrate that is needed for the brain to function. Your memory will improve, as will overall happiness and stress-levels will lower, allowing you to be more efficient throughout the day and finally tick off all of your items on your to-do list.
  6. It Improves Your Behaviour
    A study by Roy Baumeister suggests that having a ‘hungry brain’, one depleted of energy, mean we lose control of our behaviour. This inhibition can lead to irritable, occasionally angry and impatient behaviour. By feeding our brain we become more sociable, friendly people.

You can find some interesting and healthy recipes to help break your evening fast at http://www.bbcgoodfood.com [LINK]

 

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